Our coo, johann, also recommends this book as its very practical and actionable mixed with the theory behind it. Jan 06, 2020 too much wine and drinks commercial communications is based around what we feel we ought to say. Persuasive copywriting gives new and experienced writers the tools to do away with the early failures. Cut through the noise and communicate with impact english edition ebook. Persuasive copywriting by andy maslen is one of the most useful copywriting books i have read. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. I was given this book as a gift from a friend who knew how much i wanted to become a better sales writer. Andy maslen using psychology, emotion, and a pinch of neuroscience, andy maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over.
Mar 28, 2015 get ready to become the most persuasive copywriter you know and learn from the zen master of copywriting, andy maslen. You can grab the book i mentioned earlier, 100 great copywriting ideas right here from amazon, and also his latest publication,persuasive copywriting. Andy maslen procopywriters the alliance of commercial. Using psychology, emotion, and a pinch of neuroscience, andy maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 realworld case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today s cluttered. Oct 17, 2019 established marketer, andy maslen, has a few words to say about this in persuasive copywriting. Online shopping from a great selection at books store. This indepth look at various psychological principles. The complete guide to copywriting formulas dont write from.
See the complete profile on linkedin and discover andys connections and jobs at similar companies. The book is packed with practical ideas for writing authentic, responsegetting copy. Cut through the noise and communicate with impact 9780749483661. You might find that your reader engagement and social shares vary greatly from posttopost, and these figures dont always reflect the quality of the work youre producing. Persuasive copywriting takes you deep inside customers brains. Sep 05, 2017 datadriven blog posts 5 crucial steps for better engagement. He uses psychology, emotion and a pinch of neuroscience to lead you step by step through some of his favourite copywriting methods, from storytelling to magnetic openings, to. Persuasive copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. Maslens book persuasive copywriting gives psychological copywriting techniques and realworld exercises drawing on the latest understanding of brain science. Persuasive copywriting andy maslen 9780749473990 netgalley. He has written five books on copywriting, including persuasive copywriting and the bestselling write to sell. Joe fattorini on why business should put people and ideas. Persuasive copywriting by andy maslen blinkist 2 days ago persuasive copywriting 2019 is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those allimportant sales for your client.
The fact we won a prize for achievement in english language at high school. Review of persuasive copywriting 9780749473990 foreword. Breakthrough copywriting the copywriting course from. Today were talking to ryan wallman head of copy at wellmark, a melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Andy maslen is managing director of sunfish, a writing agency specialising in. If you wish to succeed, read this book at least three times. Michael recommends andy maslens persuasive copywriting book as it has insights into human decision making and consumer engagement, both of which are vital online. The book is packed with practical ideas for writing authentic. Andy maslens latest book is his best so far he takes his subject to a new level. Using psychology to influence, engage and sell persuasive copywriting takes you deep inside customers. Drayton bird, the godfather of direct marketing i rated andy 1010 as a speaker.
The steadystate how the customer feels about the problem right now target emotion how you want them to feel once theyve finished reading the copy. How to write better copy, faster for everything from ads to websites. Persuasive copywriting gives you countless ideas, crystal clear strategies and practical reallife scenarios you can put to work in your business today. The moment you start adding in options, you limit the effectiveness of your call to action far more than by being salesy. Cut through the noise and communicate with impact 2 by andy maslen isbn.
Andy maslens books are fastpaced thrillers featuring exsas hero gabriel wolfe and metropolitan police detective inspector stella cole. Andy maslen has been persuading people to think, feel and act differently since. Oct 21, 2015 many thanks to andy maslen for taking the time out of his busy schedule to talk about this topic. It, persuasive copywriting by andy maslen might be a helpful guide and excellent way to get some incite into the idea of copywriting. Andy maslens copywriting books copywriting academy. From air strikes to drone swarms, surveillance to firefights, the action never lets you go. One of the things copywriters like to brag about is our english qualifications. Youll learn the relationship between selling and storytelling. In persuasive copywriting andy maslen goes beyond the basics of writing to sell. He has trained over 4,000 copywriters, and marketing teams at the economist, bp, the london stock exchange, emap, weight watchers uk, the rspb and pwc, among others. Copywriting formulas make it deadsimple to write anything.
Its a full copywriting curriculum, with exercises, downloads and feedback. Within the perspective, this book is extremely helpful with some other examples and exercises which are provided. Mar 28, 2015 put simply, persuasive copywriting should be compulsory reading for anyone who writes anything. Moving from a discussion of emotions in copywriting to an explanation of essential writing skills, the work touches on various techniques and theories behind strong sales copy. Andy maslen workplace consultant fidelius group linkedin. Youll feel the searing heat of iran, hear the explosions, smell the acrid tang of gunsmoke as you travel alongside gabriel and eli towards a truly. Luckily, there are a whole host of online copywriting courses which will help you learn the tricks of the trade, learn the ins and outs of running a copywriting business, and build a winning copywriter portfolio along the way. Maslen, who has been in the business for more than 20 years, also looks at how layout and design can have an impact on the effectiveness of your writing. Get a free ebook with your print copy so you can start reading immediately. Objection overcome heres where you figure out why your prospect might not buy from you.
Ive been a fan of andy maslens copywriting articles for many years. Inside it there s a short interview between andy and his designer, ross speirs, that i thought might be of interest to anyone contemplating hiring a designer. The book is only 191 pages long, but every page has advice which really changed how i see copywriting and persuasive writing in general. Prospects are ruled by emotion, even decisionmakers arent completely free from irrational thoughts and biases. Andy maslens books books by andy malsen thrillers by andy. Andy maslens persuasive copywriting procopywriters. This book provides a step up for those who already know the basics, and are seeking more advanced, psychologydriven techniques. Using the important devices in the book, writers can start successful campaigns from the beginning.
Mar 20, 2018 blog writing and copywriting how to start a profitable blog, write copy that sells and content strategy that will make you more money from this book you will find how to generate viral blog ideas make your blog stand out and get noticed co. Using psychology to influence, engage and sell, by andy maslen. Using psychology to persuade, influence and sell,here. Theyre bought in their thousands by entrepreneurs, marketeers and, gratifyingly, other copywriters. Andy maslen, author of persuasive copywriting, talks about how to achieve your target tone of voice.
How do you persuade someone to buy from you just by writing to them. What are some useful books about blogging, copywriting and. In an easytodigest, wellorganized format, andy maslens persuasive copywriting discusses psychological principles that underlie effective copywriting. I picked up this advice from andy maslens fantastic book, persuasive copywriting.
Persuasive copywriting by andy maslen is one of the most useful copywriting. Whatever your opinions on maslens other work, persuasive copywriting is a book worth buying. Using psychology to engage, influence and sell 1 by andy maslen isbn. Reading this book actually gifted me with a curiosity for the english language and so thanks to andy maslen, i am now studying linguistics. Advertising copywriting, businesstobusiness, content marketing, corporate copywriting, marketing copywriting the future of copywriting by eric moeller november 30, 2014. As well as being a prolific writer and speaker on copywriting and copywriters, andy maslen, our md, has written five books, including the bestseller, write to sell.
Here are all the downloads for andy maslens book, persuasive copywriting. Maslen outlines two emotions you need to target in your copy. Maslen makes the neuroscience behind the ideas easy to understand, and applicable. The story mountain this simple graphic tool helps you plot the main elements of any story. Plus the exercises are a terrific way to sharpen your copywriting skills. And the world of copywriting can be a complex and murky one if you havent a clue where to start. Breakthrough copywriting the copywriting course from andy. In this book he provides pragmatic tips and techniques for persuading buyers, reaching your goals and improving readability. With a combination of theory, examples and quick exercises to flex those mental muscles, persuasive copywriting will help you connect, communicate and persuade.
So when i read his new book persuasive copywriting, i had high expectations. Ryan has an alter ego dr draper on twitter and is a well known name in copywriting circles. View andy maslens profile on linkedin, the worlds largest professional community. Jed wylie, author of make your website sell ive been a fan of andy maslens copywriting articles for many years. Everyday low prices and free delivery on eligible orders. Applying what i learned reading persuasive copywriting, all i need to do is present you, the reader, with the information to decide if this book is something that can solve a problem for you. Using psychology to engage, influence and sell by andy maslen. Features, benefits, promises you can get more out of your benefits by rewriting them as promises. Oct 30, 2018 this gritty, fastmoving action thriller is the seventh novel in andy maslens gabriel wolfe series.